Book Funnel → Phone Funnel Economics
Fill in the Current column with your real numbers. The Goal column is prefilled at 100 books a day. Every figure is a daily average unless its row says otherwise — so fractions like 0.06 sales a day are normal and correct.
Why the book funnel can lose money. At goal, the book funnel costs $70 to acquire a buyer worth $35.80 at checkout. It loses money on purpose. The phone funnel is where it comes back — which is why Revenue Per Call HELD only has to beat Cost Per Call Booked.
Buyers are inside your optin count. Optins Per Day is everyone who gave you a name and email, book buyers included. The ones who never bought still book calls.
Bring your numbers. We’ll find the constraint holding the whole thing back.
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